Moestopo International Review on Social, Humanities, and Sciences
http://mirshus.moestopo.ac.id/index.php/mirshus
<p>We thank God, the Almighty, who gives us the ability to develop science and technology, one of which is to increase the number of researches whose results can be published and read by the wider community, according to the needs of each problem, especially the issues that have a scientific basis, primarily Social, Humanities and Science, also other issues have come to the fore. In this case, <strong>Universitas </strong><strong>Prof. </strong><strong>Dr. Moestopo (Beragama)</strong> has published scientific papers of the research results of lecturers and students and scientific observers in the publication of an international journal with the name <strong>"Moestopo International Review on Social, Humanities, and Sciences" (M I R S H u S), accredited by Kemendikbud Dikti (SINTA 4) </strong> <strong><a href="https://drive.google.com/file/d/17oeny8zY2lA07I28GsD61ZQaq_ObgcBE/view?usp=sharing" target="_blank" rel="noopener">SK No. 152/E/KPT/2023</a>, </strong>form Vol 1 No 1 (2021) until Vol 5 No 2 (2025).</p> <p>MIRSHus is a media for publishing articles from three primary disciplines, such as social, humanities, and sciences initiated by Universitas Prof. Dr. Moestopo (Beragama). The choice of scientific discipline is both a strength and uniqueness of the MIRSHus journal as a scientific accountability in the administration of higher education. Accountability in personal educators and responsibility as a group of learning environment. The scope of MIRSHuS journal is to accommodate researchers who publish articles with the scope of social, humanities, and science. The most of aim is to spreads the results of development within the scope of modern technology for wider community.</p> <p>Mirshus is expected to be a journal that is published and written in compliance with scientific principles and scientific ethics, will have an ISSN (International Standard Serial Number) <a href="https://issn.brin.go.id/terbit/detail/1615650489">ISSN 2775-9601</a>, have an online publication, the editorial board is an expert in their field from at least three countries, articles published in one published number, whose author can be the sole author from two different campuses, in this case, Universitas Prof. Dr. Moestopo (Beragama) and other universities in Indonesia and gradually in the future, we will collaborate with two different countries, such as Indonesia with other countries.</p>Universitas prof. Dr. Moestopo (Beragama)en-USMoestopo International Review on Social, Humanities, and Sciences2775-9601INDONESIA’S ECONOMIC INTEREST IN RICE TRADE COOPERATION WITH THAILAND 2019-2022
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/83
<p>Indonesia is an agrarian country where a majority of its population relies on agriculture or farming Rice, a native plant of Asian countries including Indonesia, is a significant agricultural product Additionally, many Indonesians believe that rice is a gift from the Almighty Creator, serving as a source of life and well-being for humanity. This research discusses Indonesia’s Economic Interest in Rice Trade Cooperation with Thailand in 2019-2022. The main objective of this research is to analyze and identify the economic benefits that can be obtained by Indonesia through rice import trade cooperation with Thailand. The research method used is a qualitative method with descriptive research type and data search technique by collecting data through literature study and analysis of relevant secondary data. This research uses Hans. J. Morgenthau’s interest theory. Based on the results of the study, it was found that rice trade cooperation with Thailand has economic interest for Indonesia that can be help diversify rice supply in Indonesia, reduce dependence on one exporting country, and reduce the risk of unstable supply. In this context, cooperation with Thailand can provide a diverse and secure alternative supply of rice. This study also underlines the importance of maintaining a balance between imports and domestic rice production.</p>Rizfi Nur RohimFarid Ramadhony
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-17511910.32509/mirshus.v5i1.83IMPACT OF FLEXIBLE WORK, TECHNOSTRESS ON PERFORMANCE WITH SUPERVISOR SUPPORT AS A MODERATING VARIABLE
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/87
<p>After the COVID-19 pandemic, many organizations asked employees to return to conventional work arrangements. However, the worsening air quality in DKI Jakarta led the government to implement a work from home policy for civil servants. Concerns have arisen about the performance of civil servants if work from home a form of flexible working arrangement, is implemented permanently. Thus, this research is performed to investigate the influence of flexible working arrangement on performance, incorporating technostress as an independent variable and supervisor support as a moderating variable. Using a quantitative method, 507 civil servants in DKI Jakarta who experienced flexible working arrangement for at least six months participated in the study. Data were collected via an online questionnaire and analyzed using multiple regression and moderation regression methods. The results revealed that flexible working arrangement positively and significantly influences employee performance. Technostress negatively and significantly affects performance. Supervisor support strengthens the positive impact of flexible working arrangement on performance, but its moderating effect on technostress is non-significant. Thus, while flexible working arrangement improves performance, and technostress hinders it, the negative impact of technostress can be mitigated by supervisor support, reducing its significance. This research underscores the importance of balancing flexible work arrangements with adequate supervisor support to enhance civil servants' performance.</p>TurmudiJanita S MelialaJoko Rizkie Widokarti
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751102110.32509/mirshus.v5i1.87POLICY IMPLEMENTATION OF STATE APPARATUS POSTGRADUATE STUDY PROGRAM
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/104
<p>By taking a case study at the Ministry of Agriculture, this journal aims to obtain an overview of the extent to which the implementation of the Postgraduate Study Task Program Policy for ASN is running and has a particular impact on efforts to improve the quality of ASN human resources. Technically, the implementation of learning tasks is regulated by each government institution based on Permenpan RB number 4 of 2013. Although the said policy has been implemented, in its implementation there are various challenges that must be considered. By using a qualitative approach, this research focuses on the participants of the study assignment at several partner universities of the Ministry of Agriculture. By referring to the policy implementation model approach, the research results generally illustrate that the master and doctoral study assignment policies within the Ministry of Agriculture have been able to accommodate various important things needed for the success of policy implementation. However, there are several important challenges that must be considered in order to strengthen the learning assignment policy in the future.</p>Harry NenobaisDebby Arthi LaviandhyArief Rahman Hakim
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751223110.32509/mirshus.v5i1.104LCMS ANALYSIS OF ROSELLA EXTRACTS (HIBISCUS SABDARIFFA LINN)
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/107
<p>Rosella <em>(Hibiscus sabdariffa Linn)</em> is a traditional medicinal plant with more than 300 species distributed in tropical and subtropical regions. The plant is grown for its fibre as a medicinal ingredient. Rosella has various benefits due to its diverse chemical compounds, such as alkaloids, anthocyanins, flavonoids, tannins, steroids, and sterols. This study discussed the potential of rosella as an anti-inflammatory, antioxidant, antibacterial, antihypertensive, antidiabetic, and anticholesterol. To observe the chemical compound content of rosella flower extract. Methods: LCMS (Liquid Chromatography-Mass Spectrometry) test to see the content of chemical compounds in rosella flower extract. LCMS test showed that rosella flower extract contains flavonoids, tannins, phenolic-quinic acid, phenolic, and alkaloid chemical compounds. Rosella flower extract contains chemical compounds such as flavonoids, tannins, phenolics, quinic acid, and alkaloids, which have antibacterial, antioxidant, anti-inflammatory properties, as well as diuretic, anticholesterol, antidiabetic, and antihypertensive effects. These compounds give rosella great potential as a natural ingredient with various pharmacological applications. Although the results showed that rosella has many pharmacological benefits, further research is still needed to understand the deeper mechanisms and potential clinical use of rosella for the treatment of various diseases, especially in dentistry.</p>Solva YudithaEvie Lamtiur PakpahanLukas Kusparmanto
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751324310.32509/mirshus.v5i1.107DIFFERENCES IN SOCIAL STRATIFICATION COMMUNITY PERCEPTIONS OF POST-TRUTH MANAGEMENT
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/109
<p><em>The post-truth phenomenon that is developing in society is having very powerful social impacts. Many lower levels of society believe in information that seems to be true, but is not supported by sufficient evidence and relative facts. The emergence of information that is not balanced with the reality of what is happening makes all groups consisting of; among students/akademics, entrepreneur, and the public in responden to the post-truth phenomenon in social life. The reasearch is aim at how society manages post-truth correctly and in a balanced manner. This research is included in the category of explanatory research, which uses hypoteses (hypothesis testing). The data sources used are nominal and primary data obtained through distributing questionnaires using a likert scale. Sampling was carried out using a purposive sampling model with certain criteria based on the sosial strata of the community, totaling 180 respondents. Dat analysis uses multivariate variance (Manova). </em><em>The risearch results show that: 1) student, entrepreneurs, and public can manage post-truth by thinking critically, understanding digital literacy, and knowing social media algoritms well and wisely; 2) There is a significant difference in perspective between them (students, entrepreneurs, and public) regarding good and wise post-truth management.</em></p>Aji Yoga SekarJubery Marwan
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751445210.32509/mirshus.v5i1.109AN ANALYSIS OF MARKETING COMMUNICATION STRATEGIES IN CATHOLIC EDUCATIONAL INSTITUTIONS IN RESPONSE TO DIGITAL DISRUPTIONS
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/110
<p>The rapid growth of technology and digital media has changed how Catholic schools interact and communicate. This study analyzes two schools—Santa Familia Elementary in Bangka Belitung and Santo Nikolaus High School in Manado—to explore their digital marketing strategies. It examines key aspects such as sales promotions, advertising, public relations, direct marketing, school activities, and the experiences of school community members. The study also identifies challenges these schools face in adapting to digital disruption. Using a constructivist paradigm and a qualitative phenomenological approach, the research incorporates document analysis, online interviews, and a literature review. Findings reveal that both schools acknowledge digital disruption and understand the importance of leveraging digital media to stay competitive. They are actively embracing digital transformation by focusing on social media engagement. Their communication strategies emphasize content creation, including visual, textual, and multimedia formats, aligned with six key aspects of integrated marketing communication. This approach helps them connect with their audiences and maintain adaptability in the evolving digital landscape.</p>Agatha Dwi Kartika Sari IstyantoIbnu HamadNatalina Nilamsari
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2025-04-172025-04-1751536110.32509/mirshus.v5i1.110CYBER PUBLIC RELATIONS MANAGEMENT IN THE ERA OF PUBLIC INFORMATIONS DISCLOSURE
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/111
<p><em>This research aims to analyze the implementation of Cyber Public Relations (CPR) management in the era of public information openness with a case study at the DKI Jakarta Province Department of Industry, Trade, Cooperatives, Small and Medium Enterprises (PPKUKM). The research method used is qualitative with a case study approach. The theoretical framework used includes the Cyber Public Relations management theory from Rosady Ruslan and the Cyber Public Relations analysis theory from Philips & Young. Research data was obtained through in-depth interviews with CPR implementers, as well as observations of social media and related service websites. The results of the research show that the DKI Jakarta Provincial PPKUKM Service, as an informative public body that has met the indicators of public information openness, has utilized digital technology in managing CPR by implementing the planning, organizing, actuating and controlling stages. CPR implementation is carried out through various digital platforms with an omni-channel approach. This research also identifies challenges in packaging information and public communication strategies, especially in meeting the information needs of MSME actors. These findings provide recommendations for improving the delivery of information that is more relevant, targeted and has a positive impact on MSME entrepreneurs.</em></p>Kokom KomariahIbnu HamadYunita Sari
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751627310.32509/mirshus.v5i1.111THE INFLUENCE OF REPUTATION, SERVICE QUALITY, AND TRUST ON CONSUMER DECISIONS IN USING BLUEBIRD SERVICES AT SHIA
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/113
<p><em>The objective of this research is to analyze the influence of reputation, service quality and trust on consumer decisions in using PT transportation services. Blue Bird at Soekarno-Hatta Airport. The research was conducted quantitatively with an explanatory research design and a sample size of 100 respondents. The sample population includes various demographic groups with a minimum age of 20 years, male and female with various educational backgrounds, and used Blue Bird transportation services either regularly or occasionally in the last 6 months. The data collection technique in this research was a structured questionnaire and sampling used non-probability sampling with the snowball technique. Statistical analysis and data processing were conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, utilizing the PLS-SEM version 4.0 software. The research results show that: (1) Reputation has a positive and significant effect on consumer decisions, (2) Service quality has a positive and significant effect on consumer decisions, (3) Trust has a positive and significant effect on consumer decisions (4) Trust is the dominant factor that influences consumer decisions.</em></p>Riama Juliana TambunanIbnu HamadPrasetya Yoga Santoso
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751748410.32509/mirshus.v5i1.113BAITUL MAL AS A SOLUTION OF DISPUTES OVER INHERITANCES OF HEIRS WITHOUT HEIR
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/114
<p>This article aims to explore the process of economic development through Baitul Mal as a solution for resolving property disputes inherited from deceased individuals who have no heirs in Indonesia. The methodology of this article employs doctrinal or normative legal research, utilizing statutory, conceptual, and comparative approaches. The discussion results indicate that Baitul Mal can serve as a solution in inheritance cases where the deceased does not leave behind any heirs, as well as the allocation of the Baitul Mal portion, which needs to be supported by additional rules. These rules will function as a legal umbrella and a basis for implementation at the national level. Furthermore, positive regulations must always incorporate relevant legal provisions, considering the importance of the principle of legality in decision-making. In conclusion, with a clear legal framework in place, Baitul Mal can significantly contribute to the economic development of the community and the effective management of inherited property.</p>HaeratunSeno Wibowo GumbiraMegafury Apriandhini
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-1751859610.32509/mirshus.v5i1.114THE QUAD HELIX COLLABORATION IN ENVIRONMENTAL LAW REFORM IN BANDAR LAMPUNG CITY: A POLICY RECOMMENDATION
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/115
<p>The research objective is to identify policy recommendations based on the Quad Helix approach for reforming environmental law in Bandar Lampung City, emphasizing the collaborative roles of government, academia, NGOs, and local communities. As urbanization accelerates, environmental challenges have become increasingly complex, requiring a comprehensive and participatory legal framework to ensure sustainable urban governance. This study analyzes the effectiveness of existing environmental laws, identifies enforcement gaps, and proposes concrete recommendations for improvement. Employing a qualitative research approach, this study utilizes in-depth interviews and document analysis to gather insights from key stakeholders. The findings highlight several critical areas for reform, leading to the following recommendations: (1) Strengthening law enforcement through enhanced institutional capacity and stricter, more consistent sanctions against environmental violations; (2) Increasing public education and awareness by implementing educational programs and community engagement initiatives; (3) Investing in environmental infrastructure, including waste management and drainage systems; and (4) Enhancing multi-stakeholder collaboration, particularly with the private sector, NGOs, and local communities, to improve environmental sustainability programs. By integrating these recommendations within a Quad Helix governance model, this research underscores the necessity of synergistic and inclusive environmental law reform in Bandar Lampung, ensuring a resilient, participatory, and ecologically sustainable urban future.</p>Angga AlfiyanDora Rinova
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2025-04-172025-04-17519710810.32509/mirshus.v5i1.115PARTNERSHIP COMMUNICATION OF BPJS EMPLOYMENT SEMARANG WITH PT. WAE IN OPTIMIZING THE ZERO WASTE PROGRAM
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/122
<p>This research aims to know the communication of the partnership of BPJS Ketenagakerjaan in optimizing the Zero Waste program through the Rapel PT WAE application in the Semarang Region in 2024, along with the obstacles and solutions. This research occurred at the BPJS Ketenagakerjaan Office and the PT WAE Office in Semarang. This study uses a qualitative descriptive method. Data collection techniques use interviews, observations, documentation, and literature studies. This study uses the main theories of CMC, RDT (Relational Dialectics Theory), and Interaction Analysis. The results indicate that communication runs in two directions and is linearly carried out directly face to face and indirectly via email and using WA Group media, by creating the Borobudur tour event, meetings, and joint discussions. The obstacles are 1) differences in policies that are seen by PT WAE where the policy becomes profit oriented 2) External factors where users must compete with scavengers to get materials because of the quantity factor of the provisions of the Rapel officers 3) Lack of socialization and delivery of information appropriately to users for the provisions of garbage pick up from the Rapel officers 4) Communication is not only on one media.</p>Adiatma Yogo UtomoRosmawaty Hilderiah PandjaitanAfdal Makkuraga Putra
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-175110911910.32509/mirshus.v5i1.122THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN MEDIATING WORK STRESS AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/124
<p>This study aims to analyse the role of transformational leadership in mediating the influence of work stress and work motivation on employee performance. The research was conducted at the Intelligence and Security Agency (Baintelkam) of the Indonesian National Police using a quantitative approach and path analysis method. The sample consisted of 126 respondents selected through purposive sampling. Data were collected using questionnaires and tested for validity, reliability, and regression assumptions. Path analysis using the help of the sobel-test application. The findings reveal that work stress does not significantly affect transformational leadership or employee performance. conversely, work motivation positively and significantly influences transformational leadership and employee performance. Transformational leadership also mediates the relationship between work motivation and employee performance but does not mediate the effects of work stress on performance. These results underscore the importance of transformational leadership in enhancing work motivation and improving employee performance. However, addressing the effects of work stress requires additional measures, such as creating a more adaptive work environment. Practically, this study highlights the need for organisations to strengthen transformational leadership capacity and prioritise managing employee motivation and stress to foster a productive and conducive workplace.</p>Erni PujiastutiJubery MarwanRahayu
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-172025-04-175112013010.32509/mirshus.v5i1.124INTERPERSONAL COMMUNICATION STRATEGIES OF MILITARY PARENTS IN ENCOURAGING OPENNESS IN THEIR CHILDREN
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/123
<p>Interpersonal communication strategies between parents and children play a crucial role in fostering openness, especially in military families characterized by strict discipline and hierarchy. This study analyzes the communication patterns applied by military parents in supporting children's openness and identifying barriers in family communication within the military dormitory environment. Using a qualitative phenomenological approach, this study examines parent-child communication experiences through observation, in-depth interviews, and documentation. Specifically, Interpersonal Deception Theory (IDT) is used to understand how parents adjust openness in communication to avoid conflict or maintain family stability. The findings indicate that communication in military families relies on instructive, experience-based, and adaptive strategies, as well as the use of symbols and codes. However, overly formal and authoritative patterns can limit children's ability to express emotions and opinions. Parents often filter or simplify information about military duties and family issues, potentially reducing children's openness. Additionally, the hierarchical structure influences trust and emotional closeness. The study suggests that balancing authority with emotional support is essential to fostering healthy communication and ensuring a more open and supportive family environment.</p>Doni Prasetyo Tri Sumara HaryanaSunartoNatalina Nilamsari
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-292025-04-295113114010.32509/mirshus.v5i1.123THE ROLE OF INFLATION, INTEREST RATES AND STABLE EXCHANGE RATES IS NEEDED FOR BANKING COMPANIES
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/125
<p>This research aims to determine and analyze the impact of inflation, Bank Indonesia's interest rates, and exchange rates on financial performance based on return on equity in banking companies listed on the Indonesia Stock Exchange. The subjects of this research were the banking companies in Indonesia. The data source uses panel data. The sampling technique used purposive sampling with specific criteria for companies that have undergone audits and market trends that have experienced a decline, totaling twenty seven companies. Before conducting multiple regression analysis, the data underwent prerequisite tests in the form of classical assumption tests. The research results show that: With the increase in interest rates, the net asset value in the banking industry decreases. The higher the interest rate applied, the more it will reduce the amount of bank credit. The impact will reduce profits and equity. When the exchange rate of the rupiah is higher, the tendency for prices to increase affects the rise in commodity prices. Next, production costs rise, leading to a loss of product competitiveness and a decline in company performance, marked by decreasing net profit and equity.</p>Syahrul HidayatullohJubery MarwanMega Zahera Utama
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-292025-04-295114115110.32509/mirshus.v5i1.125EFFECTIVENESS OF HYDROXYAPATITE ON BONE RENOVATION
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/99
<div class="page" title="Page 1"> <div class="section"> <div class="layoutArea"> <div class="column"> <p>Tissue damage caused by trauma, fracture or disease requires restoration to restore its function to its original state. According to data from the Hospital Information System (SIRS) 2010, cases of bone fractures in Indonesia have increased every year. Bone healing requires cells to form new bone. Hydroxyapatite (HA) is a ceramic biomaterial that is widely used because it has chemical and structural characteristics similar to the inorganic components of bones and teeth, its osteoconductivity/inductivity is very good, biocompatible and does not cause an inflammatory response. The main source of HA is synthetic materials that are chemically and biologically natural (eggshells and cuttlefish, coral, natural calcite and cow bones). In previous studies, eggshells have a higher ability in bone formation. To explain the effectiveness of hydroxyapatite in bone remodeling. Analyzing journals sourced from the PubMed, Ebsco, Google Scholar data bases taken from 2012 to 2024. There are 15 references that have been found and cover the topic of the effectiveness of hydroxyapatite on bone remodeling. Conclusion: Hydroxyapatite is effective in bone remodeling because it has a main mineral composition that resembles the mineral composition of bones, has biocompatible properties and does not cause an inflammatory response.</p> </div> </div> </div> </div>Siti JubaedahSultan Nuur SudarkiranaSiti Annisa Citraresmi Evie Lamtiur Pakpahan
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-292025-04-295115216010.32509/mirshus.v5i1.99INSTAGRAM CONTENT EXPOSURE @JASTIP_DONGKA AND FOLLOWERS' CONSUMER BEHAVIOR PATTERNS
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/119
<p>This study aims to examine the extent to which social media content exposure influences consumer behavior patterns, using DeFleur's media dependency theory as the analytical framework. This theory explains that the relationship between mass media and individuals or society is dynamic and mutually influential, meaning that exposure to social media content has the potential to shape users' consumption habits. As individuals increasingly rely on social media for information and recommendations, their purchasing decisions may be influenced by the content they frequently engage with. To test this influence, the study employs a survey method by distributing questionnaires to 132 respondents who are followers of the Instagram account @jastip_dongka. This account specializes in offering online shopping services, making its followers relevant subjects for analyzing how social media exposure shapes consumer behavior. Through this survey, four main indicators of the independent variable (X) were analyzed: frequency, duration, interaction, and content type consumed. The findings indicate that all four indicators significantly impact the dependent variable (Y), which is consumptive behavior patterns. Furthermore, the study measures the overall contribution of these indicators to shaping consumptive behavior, which accounts for 29.2%, while the remaining 70.8% is influenced by factors not examined in this research.</p>Chika Laily RahmadiniEnisar Sangun Natalina Nilam Sari
Copyright (c) 2025 Moestopo International Review on Social, Humanities, and Sciences
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2025-04-292025-04-295116117010.32509/mirshus.v5i1.119EXPOSURE TO TOURISM CONTENT AND TOURIST VISIT INTERESTS OF INSTAGRAM FOLLOWERS @EXPLOREBANDUNG
http://mirshus.moestopo.ac.id/index.php/mirshus/article/view/121
<p>This study aims to analyze the extent to which the frequency, duration, and attention to exposure to @explorebandung's Instagram content influence tourism visit interest. Using a quantitative approach with a survey method, this study involved 150 respondents to collect data, which was then analyzed using simple regression techniques. The findings indicate that the three aspects of tourism content exposure frequency, duration, and attention significantly influence a person's interest in visiting a tourist destination. Furthermore, the results of the coefficient of determination test reveal that 34.2% of visit interest is influenced by exposure to tourism content, while the remaining 65.8% is determined by other factors not examined in this study. These findings emphasize that social media, particularly Instagram, plays an important role in shaping tourists' decision-making processes. Thus, this study reinforces that the alternative hypothesis can be accepted, proving that exposure to social media content has a significant impact on tourists' decisions. Additionally, this research successfully achieves its objectives and provides insights into how social media can be effectively utilized as a marketing strategy in the tourism industry.</p>Hasna NabilahEnisar SangunNovita Damayanti
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2025-04-292025-04-295117118010.32509/mirshus.v5i1.121