CYBER GOVERNMENT PUBLIC RELATIONS MANAGEMENT  IN STRENGTHENING THE IMAGE OF  THE INFORMATION TECHNOLOGY BOARD AND NATIONAL COMMUNICATION (WANTIKNAS)

Desy Septiyani; Yunita Sari

doi:10.32509/mirshus.v1i2.21

Desy Septiyani University of Prof. Dr. Moestopo (Beragama)
Yunita Sari University of Prof. Dr. Moestopo (Beragama), Jakarta

DOI: https://doi.org/10.32509/mirshus.v1i2.21

Keywords: Public Relations Management, Cyber Public Relations, Image, National Information and Communication Technology Council

Abstract

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.

References

Andrew F. Wood & Matthew.J. Smith (2005), Online Communication: Linking Technology, Identity and Culture. New jersey : Laurence Erlbaum Associates

Ardianto, Elvinaro (2004), Mediator, Vol.5 No. 2 2004

Atikah. (2019). “Implementasi Cyber Public Relations Dalam Meningkatkan Citra Positif Perusahaan PT Pln (Persero) Aceh.” Universitas Islam Negeri Ar- Raniry Banda Aceh.

Bogdan. R.C and Biklen S.K (1982). Qualitative Research For Education : An Introduction to Theory and Methods, Boston : Allyn and Bacon. Inc

Cutlip M, Scoot, Allen H. Center, Glen M. Broom. (2009). Effective Public Relations. Yakarta: Kencana.

Dewan Teknologi Informasi dan Komunikasi Nasional. (2020). Profil. Retrieved from http://www.wantiknas.go.id/id/profil/pendahuluan

Effendy, Onong Uchjana. (2006). Humas Suatu Studi Komunikasi. Bandung: PT. Remaja Rosdakarya.

Erliansyah, Beni. (2017). “Manajemen Pengelolaan Cyber Public Relations Dalam Mewujudkan Good Governance Pemerintah Kota Payakumbuh.” Jom Fisip. Vol.4 No.2 Oktober/ 2017, hal. 3.

Gabrina dan Suharyanti (2013-2014). “Analisis Strategi Cyber Public Relations PT. Pertamina (Persero) Untuk Sosialsiasi Penyesuaian Harga LPG 12KG.” Journal Communication Spectrum, Vol.3 No.2 Agustus 2013 – Januari 2014. Program Studi Ilmu Komunikasi Universitas Bakrie. Hal. 174-191.

Guide to Developing an Online Strategy in the World of Social Media, Second Edition, London and Philadelphia.

Harini, Ira Nur. (2014). Manajemen Hubungan Masyarakat Dalam Upaya Peningkatan Pencitraan Sekolah (Studi Kasus di SMP AL Hikmah Surabaya). Jurnal Inspirasi Manajemen Pendidikan, 4(4), 8-20.

Kementerian Komunikasi dan Informatika. (2006). Lingkup Program Government Public Relation. Retrieved from https://www.kominfo.go.id/content/detail/6 857/lingkup-program government-public-relations/0/pp_gpr

Kriyantono, Rachmat (2008), Teknik Riset Komunikasi, Jakarta: Kencana

Lattimore, Baskin, Heiman, Toth. (2012). Public Relations: The Profession and The Practice, Fourth Edition. New York: The McGraw-Hill Companies.

Onggo, Bob J. (2004). Cyber Public Relations. Jakarta: PT. Elex Media Kompetindo.

Phillips, David and Philip Young. (2009). Online Public Relations a Practical.

Robert, K. Yin. (1989) Case Study research Design and Methods (Washington : Cosmos Corporation)

Rosady Ruslan, (2013). Manajemen Public Relations& Media Komunikasi. Jakarta: PT.Raja Grafindo Persada.

Sekretariat Kabinet. (2015). Presiden Jokowi Tandatangani Inpres No. 9/2015 Tentang Pengelolaan Komunikasi Publik. Retrieved from https://setkab.go.id/presiden-jokowi- tandatangani-inpres-no-92015- tentang-pengelolaan-komunikasi- publik/ diakses pada 4 Agustus 2020.

Sugiyono (2019), Metode Penelitian Kuantitatif, Kualitatif dan R&D, Penerbit: Alfabeta

Susanto, Utamidewi, Muhamad, Syamsuri. (2019). “Implementasi Cyber Public RelationsUniversitas Singaperbangsa Karawang Pada Persaingan Era Digital.” Program Studi Ilmu Komunikasi, Universitas Singaperbangsa Karawang, Jurnal Muara Ilmu Sosial, Humaniora, dan Seni. Vol. 3 No.1, April 2019: hlm 200-2010.

Thurlow, Chrispin., Lengel, Laura., Tomic, Alice. (2004). Computer Mediated Communication: Social Intraction and The Internet. London: Sage Publication.