• Novalia Agung Wardjito Ardhoyo Faculty of Communication University of Prof. Dr. Moestopo (Beragama), Jakarta
Keywords: business model, television, DAAI TV


Mostly television station operates by advertiser support. But not with DAAI TV. There are no product advertisements like most television stations in Indonesia. However, DAAI TV has been broadcasting since 2007 and still exists until now without advertiser support. This research hopes to be useful in increasing the reader's insight, how DAAI TV's business model is and whether there are economic or political elements behind its operations. This research uses a qualitative approach with a case study method. The data needed in this analysis was obtained through interviews with several parties from DAAI TV and documentation studies. The research procedure was carried out within the framework of descriptive analysis. It can be concluded that the television station DAAI TV is a media that uses a different concept from other media, namely social networks. And with its uniqueness as a television that spreads love, DAAI TV hopes that through its shows, it will have a special place in the hearts of viewers.


Alexander & Yves Pigneur. 2009. Business Model Generations. Amsterdam: Modderman Drukwerk.

Christiani, Lintang Citra. 2015. Spasialisasi Grup Media Jawa Pos. Jurnal Ilmu Komunikasi Vol. 12, No. 2. Access from on Februari, 3 2022 at 21.38 WIB.

DAAI TV televisi Cinta Kasih. Cinta Kasih Universal. Taken from access on Februari, 3 2022 at 21.38 WIB.

Fonton, Natalie. 2010. New Media, Old News: Journalisme & Democracy in the Digital Age.

London: Sage Publications.

McFadden, Joseph B. 2010. Understanding Media and Culture: an Introduction to Mass Communication. Minnesota: Libraries Publishing.

McQuail, Denis. 2010. Mass communication theories. London, UK: Sage Publication.

McQuail, Denis. 2011. Teori Komunikasi Massa, buku 1 edisi 6. Jakarta: Salemba Humanika. Osterwalder,

Permana, Rangga Saptya Mohamad. Jimi Narotama Mahameruaji. 2019. Strategi Pemanfaatan Media Baru NET.TV. Jurnal Studi Komunikasi dan Media Vol. 23 No. 1. Access from April 25, 2022 at 08.03 WIB.

Picard, Robert G. 2011. Digization and Media Business Models. USA: Open Society Foundation.

Ponta, Tasri. 2010. Migrasi ke Televisi Digital (DTV) dan Prospek Pengembangannya. JETC, Vol. 5,

No. 1. Access from on Februari, 3 2022 at 22.03 WIB.

Romadhoni, Budi Arista. 2018. Meredupnya Media Cetak, Dampak Kemajuan Teknologi Informasi. Jurnal An-Nida, Vol. 10, No. 1. Access from on Februari, 3 2022 at 11.09 WIB.

Unkris, Pusat Ilmu Pengetahuan. 2022. DAAI TV. Access from on April 26, 2022 at 11.01 WIB.

Wibawa Arif, Subhan Afifi, Agung Prabowo. 2010. Model Bisnis Penyiaran Televisi Digital di Indonesia. Jurnal Ilmu Komunikasi, Vol. 8, No. 2. Access from on April 25, 2022 at 10.50 WIB.

Wirawan. 2021. Buddhism Inside The Newsroom: An Ethnographic Study of DAAI TV. ULTIMACOMM Articles Vol. 13 No. 1. Access from on April 25, 2022 at 21.11 WIB.

Yayasan Buddha Txu Chi Indonesia. Tentang Kami. Taken from access on Februari, 3 2022 at 11.10 WIB.

How to Cite
Ardhoyo, N. A. W. (2022). THE EXIXTENCE OF DAAI TV INDONESIA IN THE NEW MEDIA ERA. Moestopo International Review on Social, Humanities, and Sciences, 2(1), 44-50.