IMPLEMENTATION OF DIGITAL LITERACY MOVEMENT FOR MSMEs ACTORS IN JAKARTA THROUGH PARTICIPATORY ACTION RESEARCH
Abstract
Digital literacy is an interesting study at this time in the midst of the development of Information and Communication Technology (ICT), especially for SMEs. Through socialization and digital literacy training, MSME actors can apply in their business so that they are skilled and can market their products as well as increase income and improve the economy. The purpose of this study is to identify the actions of MSME actors in Kuningan Barat, South Jakarta. The research approach is qualitative and the method used is Stephen Kemmis's Action Research (PRA), and the concept used is the digital literacy stage of Steve Wheeler. The results show that digital literacy can be implemented through socialization and training that is realized in a digital product. Through action participation, MSME actors can be digitally literate and use digital media well. In this case, MSME actors create a website product www.plazakuninganbarat.com as a medium for digital marketing.
References
Agus Afandi, dan Rekan. (2016). Modul Participatory Action Research (PAR): Untuk Pengorganisasian Masyarakat. Surabaya: LPPM UIN Sunan Ampel
Asosiasi Penyelenggara Jasa Internet Indonesia. (2020). Laporan Survei Internet APJII 2019 – 2020. Asosiasi Penyelenggara Jasa Internet Indonesia, 2020, 1–146. https://apjii.or.id/survei
Erika, D. (2019). Literasi Digital Perempuan Pada Organisasi Persatuan Istri Prajurit (PERSIT). Interaksi: Jurnal Ilmu Komunikasi, 8(2), 36. https://doi.org/10.14710/interaksi.8.2.36-45
Kemmis, S., McTaggart, R., & Rhonda, N. (2014). The Action Research Planner (Doing Critical Participatory Action Research). Singapore Springer. https://doi.org/10.1007/978-981-4560-67-2
Kusuma, D. F., & Sugandi, M. S. (2019). Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Yang Dilakukan Oleh Dino Donuts. Jurnal Manajemen Komunikasi, 3(1), 18–33. https://doi.org/10.24198/jmk.v3i1.12963
Liansari, V., & Nuroh, E. Z. (2018). Realitas Penerapan Literasi Digital bagi Mahasiswa FKIP Universitas Muhammadiyah Sidoarjo. Proceedings of the ICECRS, 1(3), 241–252. https://doi.org/10.21070/picecrs.v1i3.1397
Limili, Putri; Aristi, N. (2019). Literasi Media dan Digital di Indonesia: Sebuah Tinjauan Sistematis. Jurnal Komunikatif, 8(2), 205–222. https://doi.org/10.33508/jk.v8i2.2199
Nasrullah, R. (2015). Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Simbiosis Rekatama Media.
Permadi, D. (2021). Konstan Menjaga Pertumbuhan Sektor Informasi dan Komunikasi. https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Intern et+di+Indonesia+63+Juta+Orang/0/berita_satker
Rahmawan, D., Mahameruaji, J. N., & Anisa, R. (2019). Pengembangan Konten Positif Sebagai Bagian Dari Gerakan Literasi Digital. Jurnal Kajian Komunikasi, 7(1), 31. https://doi.org/10.24198/jkk.v7i1.20575
Restianty, A. (2018). Literasi Digital, Sebuah Tantangan Baru Dalam Literasi Media. Jurnal Gunahumas, 1(1), 72–87.
Sabrina, A. R. (2019). Literasi Digital Sebagai Upaya Preventif Menanggulangi Hoax. Communicare : Journal of Communication Studies, 5(2), 31. https://doi.org/10.37535/101005220183
Singawinata, I. P., & Saifulloh, M. (2021). Membangun ekosistem digital UMKM di era pandemi COVID-19 melalui PT PII (Persero) di, Kuningan Barat, Jakarta. Jurnal Pustaka Dianmas, 1(1), 6–11. https://journal.moestopo.ac.id/index.php/dianmas/article/view/1494
Social, W. A. (2021). digital-2021-the-latest-insights-into-the-state-of-digital. We Are Social.
Suherdi, D. (2021). Peran Literasi Digital di Masa Pandemi. Deli Serdang: Cattleya Darmaya Fortuna.
Widyastuti, D. A. R., Nuswantoro, R., & Sidhi, T. A. P. (2016). Literasi Digital pada Perempuan Pelaku Usaha Produktif di Daerah Istimewa Yogyakarta. Jurnal ASPIKOM, 3(1), 1–15. https://doi.org/10.24329/aspikom.v3i1.95
Copyright (c) 2021 Moestopo International Review on Social, Humanities, and Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.