THE PHENOMENON OF K-DRAMA (KOREAN WAVE) IN INFLUENCING THE LEVEL OF FINANCIAL LITERACY AND PUBLIC FINANCIAL INCLUSION

Islamiah Kamil; Hendi Prihanto

doi:10.32509/mirshus.v2i1.28

Islamiah Kamil Faculty of Business and Social Sciences, Dian Nusantara University
Hendi Prihanto Universitas Prof. Dr. Moestopo (Beragama)

DOI: https://doi.org/10.32509/mirshus.v2i1.28

Keywords: K-Drama (Korean Wafe), Financial Literacy, Financial Inclusion

Abstract

The purpose of this study was to determine the effect of K-Drama (Korean Wave) on Community Financial Literacy During the Covid-19 Pandemic and to determine the effect of K-Drama (Korean Wave) on Public Financial Inclusion During the Covid-19 Pandemic in the Jakarta and Tangerang Areas. . The analysis technique used is simple linear regression. Hypothesis testing to determine the effect of independent variables on the dependent variable as a whole is by using partial hypothesis testing carried out by t-test. The final result of this study is that K-Drama (Korean Wave) has a significant effect on Community Financial Literacy during the Covid-19 Pandemic in the Jakarta and Tangerang Regions. And K-Drama (Korean Wave) has a significant effect on Public Financial Inclusion During the Covid-19 Pandemic in the Jakarta and Tangerang Areas

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https://www.kompasiana.com/nungky51424/60f1ab7206310e35e57ff025/korean-wave-di-tengah-pandemi-covid-19 diunduh 20 Agustus 2021